As a new entrant to a saturated ‘Digital Transformation’ market, Parser wanted to challenge conventions, stand out from the crowd and avoid replicating the jargonistic approach and ToV of their competitors. Parser’s challenge was to find a balance between a brand, persona and voice that anyone could understand, whilst being technical enough to be able to demonstrate their vast expertise in the field.
The brand name itself was chosen because it summarised the way in which the company would work; breaking down complex information and piecing it back together into a project plan, ready to execute.
The final logo also reflected this process in action and alongside the bespoke iconography and brand collateral, created a distinctive and uniquely identifiable brand that set them apart from their competitors.
Brand & Website