Expocart are an online marketplace platform that aim to simplify the way exhibitors hire and buy equipment for their exhibition stands across the UK.
Back in 2015, we launched a successful brand and shiny new marketplace, which has since gone through several agile development evolutions. The brand was born from a desire to convey a sense of trust and familiarity as well as articulating that Expocart offered exactly ‘what it said on the tin’. The results were unanimous with clients regularly stating that they had heard of the company before, despite their recent formation.
The branding phase was capped off by the launch of the website, challenger marketing campaigns, investment decks and the closure of a seed investment round.
Brand, Website, Investment